Bong Long Reader

The strategic acquisition that reshaped online video forever.

➤Google Acquired YouTube in November 2006:
Google officially completed its purchase of YouTube on November 13, 2006, marking a major milestone in tech history.

➤The Deal Was Worth $1.65 Billion in Stock:
Google bought YouTube for $1.65 billion in Google stock, a bold move that proved to be a game-changer in digital media.
➤YouTube Was Just 18 Months Old at the Time:
At the time of acquisition, YouTube was a rapidly growing startup launched in February 2005 by former PayPal employees.
➤The Acquisition Strengthened Google’s Video Strategy:
Buying YouTube gave Google a leading position in the online video market, complementing its existing Google Video platform.
➤YouTube Continued Operating as a Separate Brand:
Even after the acquisition, YouTube remained a separate brand and platform, allowing it to retain its identity and user base.
➤This Move Boosted Google’s Advertising Revenue:
The acquisition allowed Google to monetize video content through advertising, which became a huge source of revenue over time.
➤Regulatory Approval Came Quickly:
The deal was approved by U.S. and international regulators without major objections, reflecting confidence in the merger.
➤YouTube’s Growth Accelerated Post-Acquisition:
After joining Google, YouTube rapidly expanded its user base, content library, and global reach, becoming the world’s top video platform.

➤It Set the Stage for Google’s Dominance in Video:
The acquisition was a turning point that helped Google dominate video search, video ads, and streaming content on the web.
➤Now One of the Most Successful Tech Acquisitions Ever:
Today, Google’s purchase of YouTube is considered one of the smartest acquisitions in tech history, with billions of users and global influence.