How does Google Ads work?
Smart targeting meets powerful reach to grow your business.
➤Google Ads Operates on a Pay-Per-Click (PPC) Model:
Advertisers bid on keywords, and only pay when users click on their ads, making it a cost-efficient way to drive traffic.
➤Keyword Targeting Matches Ads to User Searches:
You select relevant keywords for your business, and when someone searches for those terms, your ad may appear in the results.
➤Ad Rank Determines Your Ad’s Position:
Google considers your bid amount, ad quality, and expected impact to decide where your ad will show on the page.
➤You Can Target Specific Audiences:
Google Ads allows precise targeting by location, language, device, age, interests, and online behavior to reach the right people.
➤Multiple Ad Formats Are Available:
Choose from Search Ads, Display Ads, Shopping Ads, Video Ads, and App Ads, each designed for specific goals and platforms.
➤Google Ads Auction Happens in Real Time:
Every time a user performs a search, an instant auction takes place to decide which ads will show and in what order.
➤Quality Score Impacts Performance and Cost:
A high Quality Score (based on ad relevance, expected CTR, and landing page experience) helps you achieve better placement at lower costs.
➤Conversion Tracking Measures Results:
Google Ads offers built-in tools to track sales, leads, phone calls, app installs, and other conversions to gauge ROI.
➤Campaigns Can Be Customized by Goal:
Whether your goal is website traffic, lead generation, brand awareness, or app downloads, Google Ads can tailor campaigns accordingly.
➤Daily Budget Control and Flexibility:
Set your own budget, pause or adjust campaigns anytime, and only spend what you’re comfortable with—perfect for all business sizes.
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