Bong Long Reader

Examining antitrust lawsuits and competition challenges against the tech giant.

➤Yes, Google Has Faced Multiple Antitrust Lawsuits:
Google has been sued by the U.S. Department of Justice and several state attorneys general over allegations of maintaining an illegal monopoly in search and digital advertising.
➤The First Major Lawsuit Was Filed in 2020:
In October 2020, the DOJ filed a landmark antitrust suit, claiming Google unfairly dominated the search engine market and stifled competition.
➤Search Agreements Are a Key Focus:
A major concern is Google’s exclusive deals with companies like Apple to be the default search engine, allegedly blocking competitors from gaining ground.
➤Google’s Ad Business Under Fire:
In 2023, the DOJ filed a second antitrust lawsuit, specifically targeting Google’s dominance in the digital advertising space, claiming it controls both buyers and sellers.
➤European Union Has Also Taken Action:
The European Commission has fined Google billions of euros over antitrust violations related to Android, shopping ads, and AdSense practices.
➤Android Operating System in the Spotlight:
Google’s requirement that Android phone makers pre-install Google apps has been criticized as anti-competitive and was part of the EU’s 2018 ruling against it.
➤Fines and Penalties Have Been Substantial:
Between 2017 and 2023, the EU has fined Google over €8 billion in multiple cases related to abuse of market dominance.
➤Google Defends Its Practices:
Google denies wrongdoing and argues that its services benefit consumers by being free, fast, and convenient, while allowing fair competition.
➤Ongoing Trials and Appeals Continue Worldwide:
Many antitrust cases are still being litigated or appealed, meaning the final impact on Google’s business model and structure remains to be seen.
➤Potential for Major Regulatory Changes:
These lawsuits could lead to restrictions on Google’s business practices, increased regulation, or even forced divestitures if courts rule against the company.