Bong Long Reader

Flexible pricing that fits businesses of every size and budget.

➤There’s No Minimum Spend Required:
Google Ads operates with no mandatory minimum budget, meaning businesses can start advertising with as little or as much as they choose.
➤You Only Pay When Someone Clicks or Interacts:
With the Pay-Per-Click (PPC) model, you’re only charged when a user clicks your ad or takes a desired action, maximizing budget efficiency.
➤Average Cost Varies by Industry and Keywords:
Highly competitive industries like legal or insurance can see costs as high as $50+ per click, while less competitive markets may pay just $1–$2 per click.
➤Keyword Bidding Influences Cost:
The higher the demand for a keyword, the more you’ll need to bid to compete for top ad positions in search results.
➤Daily Budgets Put You in Full Control:
You can set daily or monthly budgets for your campaigns, ensuring you never overspend and can scale based on performance.
➤Quality Score Can Reduce Costs:
A higher Quality Score—based on relevance, click-through rate, and landing page experience—can lower your Cost-Per-Click (CPC).
➤Ad Rank Affects Visibility and Cost:
Google combines your bid and Quality Score to determine Ad Rank, which influences both ad placement and how much you’ll pay.
➤Cost Depends on Ad Type and Placement:
Search, Display, Video, Shopping, and App ads all have different pricing models based on engagement type and targeting method.
➤Geographic Targeting Impacts Cost:
Ads targeted to high-demand or urban areas may cost more due to increased competition compared to ads shown in smaller regions.
➤You Can Monitor and Adjust Costs Anytime:
Google Ads’ real-time analytics and bidding tools let you optimize your campaigns on the go for better ROI and lower spend.