Bong Long Reader

The original brain behind how Google ranks web pages.

➤PageRank Is Google’s Foundational Ranking Algorithm:
PageRank is an algorithm developed by Google’s co-founders Larry Page and Sergey Brin to rank web pages in search results based on their link structure.
➤It Evaluates the Importance of Web Pages Using Links:
PageRank works by counting the number and quality of backlinks to a page, treating each link as a “vote” of confidence from one page to another.
➤Higher Quality Links Improve PageRank Score:
Links from authoritative or well-trusted websites pass more value than those from low-quality or unrelated pages, influencing a site’s PageRank more significantly.
➤It’s Based on the Concept of Academic Citations:

Just as academic papers gain credibility through citations, web pages gain authority through backlinks, which PageRank uses to measure relevance.
➤PageRank Operates on a Scale (0–10 in Early Days):
Initially, Google showed PageRank scores as a scale from 0 to 10, but this is no longer publicly visible or directly used in SEO metrics.
➤It’s One of Over 200 Ranking Signals Today:
While PageRank was once the dominant signal, it now works alongside hundreds of other factors in Google’s modern algorithmic ranking system.
➤Google No Longer Updates Public PageRank Scores:
As of 2016, Google officially discontinued the public display of PageRank, though the core concept is still used internally.
➤PageRank Helps Combat Spam and Manipulative Links:
Google combines PageRank with spam filters and link quality assessments to prevent black-hat SEO tactics from gaming search rankings.
➤Still Relevant in Understanding SEO Basics:
Even though PageRank isn’t the only factor, understanding how link equity and authority flow across pages is still crucial for SEO strategy.
➤It Revolutionized Search Engine Technology:
PageRank gave Google a massive edge over early search engines by providing more accurate, authoritative, and useful search results based on page importance.